Foot Solutions Rolls Out Licensing Initiative

Wwd.com:

When most retailers are carefully guarding their business strategies in a tough marketplace, Foot Solutions founder and CEO Ray Margiano is eager to share his.

Overseeing 250 franchised comfort stores, Margiano is moving forward with a new retail concept that aligns his chain with the competition. After being approached by independents impressed with the Marietta, Ga.-based chain’s successful blueprint, Margiano will offer Foot Solutions’ products and selling approach to fellow comfort stores.

“It’s for the person who’s already in business and has reached their ceiling doing business the way they have,” said Margiano, noting that the program allows stores to have the franchise experience without a full commitment. “It’s an opportunity to increase [their] business.” More.

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