Springwise:

GreenGraffiti creates advertising on dirty city streets and walls using the clean, green power of plain water. Armed with just a template and a high-pressure water sprayer, the company has “cleaned” advertising messages out of the dirt on behalf of clients including Elle, Telfort and Universal Music.

No paper, no ink, no printing process—GreenGraffiti’s ads are completely carbon-neutral, it says.

They last up to six months, depending on foot traffic, and cost a fraction of the price of traditional outdoor media, the company asserts.

Photo by GreenGraffiti.

Originally posted by Rich Whittle on August 4, 2008 in Ideas.

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