Moms Are Hip To Be Square
The crack attack. It’s not everybody’s everyday problem, but if you are a woman who likes to wear low-rise jeans, quite possibly you’ve experienced it.
That’s when stooping, bending or just sitting creates a gap between the bottom of your shirt and the top of your jeans, revealing underwear and excess flesh — not the most attractive sight.And that’s when necessity became the mother of invention.
Two resourceful Salinas women came to the rescue of fashionistas everywhere with their invention, the hip-T, a fabric wrap that keeps unmentionables covered and adds a spicy twist to the layered T-shirt craze.
Christine Meeks and Kelley DeSerpa, two stay-at-home moms who have been friends for 11 years, came up with the idea almost two years ago as something they could sell to make a little extra money.
Now, they’re selling anywhere from hundreds to thousands per week.
“We were looking for a practical solution to an everyday problem,” said Meeks, 40, who, like DeSerpa, is the mother of three daughters.
The hip-T, made of cotton with a touch of stretchy Lycra, is available in a variety of colors and sizes. The sizes range from extra small to 3XL, and they retail for $15.95.
Most popular colors? The basics, black and white.
It’s being sold in about 30 clothing boutiques around the country and is available online through a variety of fashion sites, and via its own Web site, www.myhip-T.com.
Laney Oneil on September 29th, 2008 3:12 am
As the Daniel Webster saying – “Liberty exists in proportion to wholesome restraint.” – thanks for the share
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