Unusual Birthday Card Idea Sticks
After their children joined the weekend birthday party circuit, Erica Peale and Meredith Kole lamented the high cost of buying numerous birthday cards that got torn off packages or went to toddlers who couldn’t read.
So the former college roommates, both fresh off advertising careers, devised a cheaper — and stickier — greeting card. Their nearly 18-month-old company, Card Stix Inc., makes greeting card stickers that adhere to birthday presents, wine bottles, hostess gifts and wedding favors. They are sold on the company Web site and in 200 stores nationwide.
In summer 2006, Meredith made Erica a proposition. “I came up with this great idea,” Meredith recalls telling her friend, “but I can’t do it without your business experience.”
They invested a combined $18,000 to get a Web site going and have their first stickers produced by a Maine printing company they still use. Meredith creates the designs and greeting card messages, while Erica gets them into stores.
One challenge, Erica says, is convincing stores that Card Stix are different from traditional gift labels, which are typically much smaller and don’t contain much of a message beyond “To” and “From.”
“You can dress up a gift bag or a present without spending a lot of money,” Wasylczuk says.
Photo by Keith Barraclough.
jaeda on August 8th, 2008 5:23 pm
wow! really nice, i wonder if we have it around here, it is more easier.
cassy on August 8th, 2008 6:17 pm
Its very nice. I haven’t seen any card’s like this in our place.
Leave a Reply