Mom and Daughter Cook Up New Concept in Real Estate Marketing

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Mom and Daughter Cook Up New Concept in Real Estate Marketing

August 13, 2008 by Angela Shupe | 0 Comments

CommercialAppeal.com:

If the kitchen is the heart of any home, real estate agent and television producer Karen Moore figured why not showcase it when trying to make a sale?

So Moore and her daughter, Aryen Moore-Alston, an actress and avid cook, designed a 30-minute television program that’s part cooking show, part home tour and all designed to sell a home.

“The kitchen sells the house,” said Moore, of Dan Stewart Realtors.

The first installment of “This House is Cooking!” aired July 26 at 2 p.m. on WPTY-TV Channel 24. The second show airs Aug. 30 at 3:30 p.m. on WLMT-TV Channel 30.

Moore’s original concept was to produce a cooking show similar to that of Rachael Ray’s program, with her daughter preparing the meal.

“For the first time, viewers will be able to see a home for sale while imagining a family meal in the home’s kitchen during the menu preparation by Aryen,” Moore said.

“I will take them on a tour to highlight additional features of the house.”