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Digital Entreprenuer Creates Digital Mall
Like to shop, but can’t get to the stores until after hours? Love the mall, but can’t stand the traffic?
Louisville Web entrepreneur Mark Stein says he has a solution: Let your digital persona do the walking in a 3-D virtual mall.
Stein, a longtime professional mediator in Louisville, found online success in 2002 when he launched OurDivorceAgreement.com, a do-it-yourself system for working through the complex issues of breaking up. Today that site has customers throughout North America, Australia and Great Britain, he said.
Now he hopes to strike gold with VirtualEShopping.com, which takes users into a three-dimensional environment like those they might see in games such as World of Warcraft or Half-Life. But in Stein’s online world, participants hunt for bargains, not monsters, as they meet, mingle and chat with other virtual shoppers.
The digital mall will be a place “they’ll be familiar with and comfortable with.” There are already dozens of active VirtualEShopping sites, such as VirtualeLouisville.com and VirtualeLexingtonKy.com, with more being rolled out each week. There will be at least 275 individual malls, including some specialty sites targeted to men, women, teenagers or other groups, he said.
The malls are free to shoppers. VirtualEShopping will make its money by a pay-per-click fee that advertisers will pay whenever a shopper clicks on their displays, and on commissions paid when shoppers enter a store site and make a purchase.
Image via MalaysiaVacationGuide
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cassy on August 21st, 2008 12:00 am
The advantage of digital mall is that people will not be worry about the high increase of gasoline, they will no longer have to drive instead they will just click the mouse and they can go wherever they want.
No worry about the traffic they might incounter.
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