Hi! I'm Dane Carlson, and welcome to the Business Opportunities Weblog. I've been publishing this website, by myself, and sometimes with the help of others for over twelve years now. You'll notice two things about this site right away:
If no one in Beijing was happier — or busier — than Michael Phelps this past week, his agent Peter Carlisle had to be a close second.
A new race is now on for Mr. Phelps: the rush to transform the swimmer’s Olympic feat into a marketing juggernaut, akin to Michael Jordan or Tiger Woods. But the window for marketing Olympians — even those with the rising stature of Mr. Phelps — can close fast. Many of the new legions of so-called Phelps Phans likely will not see his muscled torso in a pool again until 2012, an eternity for advertisers.
Photo by M@rcopako.