Putting It On Paper

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August 18, 2008 by Rich Whittle | 3 Comments

Rhonda Abrams:

Even if you’re the most wired business marketer — flashy Web site, search marketing, huge number of contacts on LinkedIn — sooner or later, you’re still going to need something on paper. You’ll want marketing collateral — or printed pieces that support your marketing efforts.

Going on a sales call? Better bring a brochure, business card, and catalog. Speaking at a community event? You’ll make a bigger impact if you have flyers to hand out. Is your product complicated? Help explain it to customers with product sales sheets.

Additionally, print materials are easy to carry with you and relatively inexpensive to give away. And it’s always good to have something to give prospects when you meet with them — that’s why a casual term used for a printed marketing piece is a “leave-behind.”

The most essential print marketing pieces are:

• Business cards

• Brochures

• Catalogs — with a full listing of your product offerings

• Sales Sheets — detailed information about one product and specifications

• Price lists

• Flyers and postcards.

Photo by adamci.