Putting It On Paper
Even if you’re the most wired business marketer — flashy Web site, search marketing, huge number of contacts on LinkedIn — sooner or later, you’re still going to need something on paper. You’ll want marketing collateral — or printed pieces that support your marketing efforts.
Going on a sales call? Better bring a brochure, business card, and catalog. Speaking at a community event? You’ll make a bigger impact if you have flyers to hand out. Is your product complicated? Help explain it to customers with product sales sheets.
Additionally, print materials are easy to carry with you and relatively inexpensive to give away. And it’s always good to have something to give prospects when you meet with them — that’s why a casual term used for a printed marketing piece is a “leave-behind.”
The most essential print marketing pieces are:
• Business cards
• Brochures
• Catalogs — with a full listing of your product offerings
• Sales Sheets — detailed information about one product and specifications
• Price lists
• Flyers and postcards.
Photo by adamci.
CD Junior on August 18th, 2008 10:45 am
Business cards are so cheap now I sometimes have a deck printed just for a particular trade show or even a meeting.
It’s surprising that 73% of all landfill material is paper based even in this age of computers. But like the article pointed out, no matter what you have online, it pays to have letterhead stationary and impressive business cards at a minimum.
Matt Helphrey on August 19th, 2008 9:55 am
Great tips!
Having physical tangible copies of business cards or fliers can really do a lot for your home biz.
Best not to make them too flashy though. Overdoing them may have a negative result.
Matt
cassy on August 19th, 2008 9:40 pm
Very true, even if we are already in the computer age but the used of paper print is still very in demand of the entrepreneurs.
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