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August 22, 2008 by Angela Shupe | 0 Comments

Mountain Xpress:

Honeywear Inc. began humbly enough: two busy working moms with an idea for a better baby sling. Now, after less than two years in operation, the home-based business appears poised to make the big time—or at least take a giant leap.

Honeywear, an Alexander-based S corporation, was founded in January 2007, by Kristin Keliher and Christen Ward to offer affordable, American-made organic products. The company’s first product, the Baby Bee Sling, is an adjustable, one-size-fits-all carrier for infants and toddlers. The carriers are available in a handful of retail stores in eight states; locally, they’re sold at Heaven Rains, Nest Organics and The Littlest Bird in Asheville, as well as GreenPea Nursery in Cary, N.C. Honeywear plans to inaugurate a line of organic-cotton children’s clothing this fall.

The fledgling company has already caught the eye of Forbes magazine’s annual “Boost Your Business” contest. Entrepreneurs across the country are vying to garner the most online votes from readers in hopes of winning the $100,000 grand prize. Voters are asked to choose the companies with the best prospects for growth if given a modest financial assist. Four runners-up will receive office equipment from co-sponsor Hewlett-Packard.

The contest closes Sept. 30. At press time, Honeywear was holding a solid fourth place, says Keliher, who hopes WNC residents will log on to http://www.Forbes.com to help push them to the top—and the grand prize. Now one of 20 companies in the semifinals, Honeywear has distinguished itself in a contest that began with nearly 1,500 applicants. If the company makes the final five, Ward and Keliher will be flown to New York, where they’ll have to give a 10-minute presentation and take part in a 10-minute Q-and-A with Forbes editors. Those presentations will be recorded, and online voters will have a chance to help pick the winner.