Mom's Lipstick Line A Kiss From Mother Nature
Beauty and business are passions of Kristen Null-Croner.
Now, the Monroeville mom has combined them in a new line of lip products.
But they aren’t your usual pucker products. The 20 lipsticks and glosses in her Marina Cosmetics line harness the power of sea life to hydrate, nourish and color the kissers.Conscious of the trend toward organic and natural skin care, Mrs. Null-Croner uses two plant-derived waxes: Brazilian carnauba and Mexican candelilla. Other ingredients are organic sea kelp, certified organic jojoba and sunflower oils, buriti oil from the Amazon rainforest, a Japanese honeysuckle extract, vitamins E and C, a plant-derived natural preservative and a water-resistant natural petroleum replacement.
The lipsticks and glosses, categorized by sea-inspired color, are hypo-allergenic, dermatologist-tested and without parabens and dyes. Collections are Caribbean Sea Pinks, Mediterranean Sea Berries, Philippine Sea Corals, Arabian Sea Browns and North Sea Neutrals.
Mrs. Null-Croner, 39, considered making skin care products for children. But then she observed that many higher-end cosmetics companies weren’t making much use of natural and organic ingredients in their makeup.
“The need is definitely there,” said the Greensburg native. “Green and natural are big now. The anti-aging benefits of the sea meet a need.”
When she began researching natural ingredients three years ago, she quickly realized that sea-related ones made the most sense. The line’s name is sea-related and also happens to be the middle name of her 9-year-old daughter, Kacey.
For now, Ms. Null-Croner is placing Marina in spas, salons and specialty stores rather than department stores and mass retailers
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