Toastabags


Worcester News:

A Malvern-born inventor is celebrating after his company received a £200,000 investment from the Dragon’s Den TV show.

Guy Unwin presented Toastabags, as well as a number of other innovative cookwear products, with partner Caroline Kavanagh on the BBC 2 show.

Unwin, who is managing director and chief inventor of Planit Products, based at Enigma Business Park, Sandys Road, Malvern, said he went on the programme to get the money to push the business onto another level.

“We are unusual in the fact a lot of companies go on there when they haven’t got a product to market but we are in most of the major supermarkets now with the toastabag and we have got other lines in Tesco,” he said.

“We think the whole world knows about toastabags but it’s not the case so another reason to get on there was to raise awareness and drive customers back to them because if you don’t supermarkets will just de-list them.”

Unwin, 55, said he invented toastabags – a bag you can put in a toaster to make toasted sandwiches – in an old stable workshop on the Madresfield estate in Malvern about 10 years ago following a trip to Belgium where he was inspired to make toasted baguettes.

Photo by Planit Products.


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