Whether you’re a woman, a man or live a life filled with yoga, you’re bound to find a bag for your needs at RoZCoo. The uniquely ‘New York’ style does not have to stay in New York. Rosemary really opens up the market to everyone through her website.
As a successful business woman and designer, her purses and yoga bags have become exactly what people are looking for, with a style they will enjoy. Rosemary also shares a little of that success and her own personal story within an exclusive interview.
What is RoZCoo and what separates your product from others like it on the market?
RoZCoo (pronounced Rosie Ku) is a line of stylish, animal-friendly (vegan) accessories for women and men. We offer a more compassionate and eco-friendly alternative to products made of animal materials. While there are other vegan bag lines on the market, we believe that our products are differentiated by the high-quality, intelligent design, and reasonable prices.
What are some of the styles and colors that your bags come in? What price ranges do they come in?
Our products include purses, messenger bags, and wallets in a variety of colors from bright primary hues to rich earth tones. We also have a line of luxury yoga mat bags including a unique handbag-inspired style (Ahimsa) and a unisex sporty style (Santosha). Current prices range from $16-$119.
Is there a popular style among your customers? Which one is it?
Our most popular style is the Ahimsa Yoga Mat Bag (http://www.rozcoo.com/yoga/yoga4.html). It has a faux crocodile exterior with satin lining. It’s a very unique, chic product that has enough room for a change of clothes. Ahimsa, in Sanskrit, means non-violence; and this product is the epitome of being able to make a compassionate choice without sacrificing an ounce of style.
Why did you decide to become an entrepreneur? What was your inspiration?
I decided to become an entrepreneur because I wanted to promote compassion in the fashion industry, which is notorious for its use of leathers, animal skins, and furs. I strongly believe that people’s behaviors and patterns of thinking will not change unless they are presented with a viable alternative.
Have you learned anything in particular that has really helped you since you launched your business?
In the beginning stages of starting a business, there are a million things that need to be done. Taking one step at a time and being mindful of long-term goals while not letting the big picture drag me down has helped me progress.
Was there any previous experience that you were able to apply while getting started or that you can use now?
When I first moved to New York City a few years ago, I worked a lot with Nico and Adrian (http://www.nicoandadrian.com), two experienced fashion designers and stylists. They helped me develop my sense of style and navigate the NYC fashion scene.
You have so many different designs for your stylish bags, what inspires their design?
My inspiration comes from a variety of places, but most often, comes from the needs of the consumer. People always tell me that I should design a bag like this or a bag that can hold that. Those conversations help me focus on what holes need to be filled in the market. I also really like interesting lining. Although the lining isn’t visible to anyone else but you, you know it’s there and looks fabulous. It’s similar to knowing that you have on really great underwear.
Where would you like to see your business in the next few years?
Over the next few years, we will be expanding our product lines for men and women and developing relationships with bricks and mortar stores. We also intend to begin donating a portion of our earnings to a charity of our customers’ choosing.
Do you have any specific goals you’d like to reach as an entrepreneur?
My major goal as an entrepreneur is to develop a voice and ability to inspire others.
What advice do you have for others interested in starting their own fashion based business?
People’s tastes vary so much and trends move so fast in fashion that cultivating an emotional connection with your customers is critical for longevity in this industry.