So you have a website, but does your advertising really reach the interest of your readers? The truth of maximizing your profits through advertising on your website is that you need to know what it is they’re looking for. The more related to their interests an ad is, the more likely it is to be clicked.
At Others Online they offer websites free Affinity Analytics. These analytics will create a base which tells you what it is your audience is interested in. Then that information is used to influence your contextual advertising form (such as Adsense) so that it will show the kind of ads that each of your readers are really interested in!
You may have heard of other companies that offer a service such as this one, but Others Online takes it a step further. Unlike their competition, they are no an ad network. Instead they work with other ad networks. Their focus also goes outside of things such as travel or financial services, they put their focus on all of the user’s interests for maximum potential.
cassy on September 10th, 2008 at 5:55 pm
Nice idea, it can help small businesses to be more profitable.