JetBlue’s New Ticket Counter: eBay
JetBlue Airways Corp. is selling 300 round-trip tickets on eBay – including 69 departures from Boston – making it the first airline to auction off seats online in an attempt to promote its business.
Previously, some carriers sold seats on eBay to raise money for charity, but JetBlue is using the world’s largest Internet marketplace to seek higher revenue during a typically sluggish period.
“Fall is typically a slower travel period for customers. As summer comes to an end, they rein in travel plans,” said spokeswoman Alison Eshelman. “By auctioning flights, we’re giving customers a flexible and affordable way to get weekend deals.”
The bidding for each round-trip flight, from Boston and more than 20 other cities, was scheduled to open at 5 or 10 cents. Each auction will last for three, five, or seven days, with all of them concluding by Sunday.
The auctions can be found at here. Taxes and fees are additional and will vary according to the route. Bidders will need a PayPal account.
Photo by Michael Carter.
cassy on September 11th, 2008 8:04 pm
Jetblue have a nice idea to use ebay in there auctions flight…
This kind of business can have lots of customers if it gives affordable fare and customers have fun while onboard.
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