Web For Women
Are you saving money in Dubai? Where to take a one-year old for fun? Which restaurants are open in the Palm Jumeirah? These are just examples of hundreds of online discussions raised on local social networking websites. Women expatriates, away from their immediate support networks, seem to take refugee in online socialising.
But since the number of such websites remains modest, the existing ones seem to be gaining popularity, which is good news for their developers.After all, while starting a social website fills the gap for sisterhood, it can also be a profitable business.
Mothers, who want to work part-time too have enough time for family, are being creative in ways of generating revenues as well.
Jane Drury, creator of ExpatWoman.com, an online magazine and information site for women, says almost all of the social network sites’ revenues come from advertising sales while the rest comes from sponsorship of events that the team arranges.
Drury is a mother of three boys aged 14, 12 and 9. She used to be a management accountant with Unilever for ten years, working in London and Milan before she took time out to be a full-time mum. She launched a website in 2000, and she sounds like a professional when its comes to marketing. “When we put together an event for a client, we will include event sponsorship and give away things we know women like,” Drury tells Gulf News. Over the years, the website’s ad revenues have also grown by offering more space with side banners.
In the US, the number of websites targeting women has recorded the highest growing category only after politics, according to Comcast.
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