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How Twitter Can Help at Work

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The New York Times:

Twitter is a simple messaging service that you’ve either heard about a lot or not at all. Either way, it’s a fun and useful tool, well worth trying if you want to reach potential and existing customers, employees or employers.

Like blogging, Twitter lets you write messages that other people can read. Unlike blogging, Twitter limits your messages to 140 characters. (The previous two sentences absorbed exactly 140 characters.) Readers can choose to receive your Twitter updates (sometimes called “tweets”) on their phones, via IM, RSS or on the Web. The brevity, combined with the variety of delivery systems, make Twitter a powerful medium. Here are five ways to harness it:

1. Share ideas.
2. Show respect.
3. Build your brand.
4. Engage customers.
5. Provide customer service.

Signing up for a Twitter account takes about 15 seconds. If you first want more detail on how the service works, check out the Wikipedia entry or the “Twitter in Plain English” video. Still on the fence? Chris Brogan has 50 good ideas for using Twitter in business.

Photo by Twitter.

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Comments

  • All of those points are very true but one thing is missing: Many of the people I’ve met on Twitter tell me that they prefer someone who will write about daily life and promote themselves some over straight promotion and business-related chatter.

  • Nice idea to share our idea to lot of people. Because, sometime, we should share our ideas and give other people different perception about our ideas.

  • This is a great article, I have been considering integrating twitter into my website to establish more rapport with my visitors. I think that after reading your pros about twitter, I might just have to take the 15 seconds to get an account.

  • And it is a very nice feeling if somebody will appreciate your ideas.

  • Very Informative article! I will be sure to continue reading some of your other articles as well. I am working on moving my website to becoming more Social Networking savvy. Again, great article! :)

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