Amway India Enterprises Pvt Ltd, the country’s leading direct selling FMCG company, has announced its venture into the energy drinks and energy bar segment, with the launch of Amway XL Energy drinks and Amway XL Energy bars.
The Amway XL Energy drinks come in two flavors of Citrus Blast and Tropical Blast, while Amway XL Energy bars are available in Apple Cinnamon & Fruit & Nut flavours. The new products would be manufactured near Kullu, in Himachal Pradesh.
At the launch of Amway XL, William Pinckney, MD & CEO, Amway Corporation India, said, “With the positive changes in the perception of health and fitness in India, we foresee a huge potential for supplementary foods like XL. Amway strives to touch the lives of its consumers in all its endeavors and it is with this aim that we have launched XL in India.”
“Amway has had a good year so far and we are confident of breaking through the Rs-1,000 crore ceiling this year,” said Pinckney. He added that the introduction of new products such as XL were rapidly propelling Amway to the landmark.
Logo from Amway India.