Moms Take Start-Up To Stardom With First Saline Wipes Created Especially for Kids
Less than one year after delivery of the first shipment, two Oregon moms’ innovative product, Boogie Wipes, will pay off to the tune of $2.9 million. Created by inventor-moms Mindee Doney and Julie Pickens. Boogie Wipes are the first and only saline-enhanced personal wipes designed especially for kids’ runny noses.
“We got tired of chasing our own kids’ runny noses with ordinary tissues, and trying to squirt saline up their noses to get them some relief,” said Doney, director of marketing and product development. “We couldn’t believe someone hadn’t thought of this before.”Searching for a better way to wipe, they combined pediatrician-recommended saline with a soft, moisturizing cloth strong enough to handle the tough job of baby boogies — better known as mucus to the rest of the world.
Doney (33) and Pickens (42) formed Little Busy Bodies, Inc. in May 2007, and took delivery of the first Boogie Wipes shipment in December 2007. Boogie Wipes are now available in 18,000 retail outlets, including Babies”R”Us, Toys”R”Us, Wal-Mart and Rite Aid. By November 1, Boogie Wipes will be sold in 30,000 retail outlets nationwide.
Projected revenue for the first full year in business is $2.9 million, and the company is on target to reach $9 million in 2009. The product was also named as a 2008 finalist for the Juvenile Product Manufacturers Association (JPMA) Innovation Award.
“The business has grown very fast, and other moms actually stop us on the street to tell us how much they like the product,” Doney said.
Image from Boogie Wipes.
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