Direct selling company Amway India’s managing director and CEO, William Pinckney, has said that the firm may look at category-specific or even product-specific advertising by 2010, reported the Press Trust of India.
Mr Pinckney said that the advertising campaign for 2008 and 2009 intends to increase awareness. He added that the company, which currently has an advertising budget of INR150 million, wants to create a market atmosphere conducive for its distributors.
In relation to product- or category-specific advertising, Mr Pinckney said that the firm would chiefly focus on nutrition and wellness products as they contribute a sizeable share to Amway’s revenue.
Logo from Amway India.