Interbrand has concluded its study of this year’s top brands and released its annual Best Global Brands survey, a valuation based on several factors of international reach and financial growth.
A number of tech companies, including Google, IBM, and Nintendo saw the most positive gains, while financial giants and even Microsoft saw their places slip from previous years.
While Coca-Cola retained its place as the number one global brand for its eighth year in a row, Google saw explosive 43 percent growth from 2007, leaping from its spot at number 20 and breaking into the list of top 10 brands at number 10. IBM also grew by three percent this year, rising from number three in 2007 to knock Microsoft out of its number two spot. The rest of Interbrand’s top ten brands for 2008 continue with GE at number four, then Nokia, Toyota, Intel, McDonalds, and Disney.
That Google shot so far up the charts so quickly and broke into the top 10 brands in just 10 years of existence is no small feat. Between successfully growing and defending its dominance in search over the last year, as well as expanding aggressively into mobile and business services, Google has become a household name and a part of everyday vocabulary.
Photo by Google.
cassy on September 23rd, 2008 at 8:17 pm
Wow! Congratulations to Google!
100kjob on September 24th, 2008 at 12:26 am
no surprised at all, it yet to reach its peak
CoolProducts on September 24th, 2008 at 11:10 am
Yes, quite a feat! None can deny that Google has stolen a lot of its steam from other giant companies to help get it there! Now with it creating internet browsers, cell phone OS’s etc, I wonder what the next market Google will dive into will be.