Quick Interview: Joel Libava, Franchise Consultant

By on September 22, 2008 in Ideas


I recently had a chance to exchange a couple of quick questions with Joel Libava, a franchise consultant with Franchise Selection Specialists in Cleveland, Ohio.

What is a franchise consultant?

There are actually a couple different types of franchise consultants. There are those who help companies franchise their concepts. Then there are those who strategically match prospective franchise owners to opportunities in franchise ownership. I do strategic matchmaking and coaching.

How’d you get into the business?

I was in automobile franchising, got downsized, and was given the opportunity to join my late father’s franchise consulting firm, in 2001. Best decision I ever made-career wise.

What advice would you give someone looking to buy a franchise?

1. Don’t buy a franchise that has the potential to turn into a fad.

2. Don’t skimp on the most important part of the process; the research!

franchising


Business Opportunities Weblog editor and publisher Dane Carlson lives in the Sierra Nevada mountains of California, just 15 miles from Yosemite National Park. He accidentally became a professional blogger in 2001. He has added 12,209 posts to the site.

Another Idea: How to Start a Franchise Consultant Business


  • cassy

    Good Article with good advice, many thanks.

  • http://www.JoelLibava.com Joel Libava

    Dane,
    Thank you for the shout-out!
    Joel Libava

  • http://wahm.business-opportunities.biz Angela

    Joel’s answer to the second question is a great example of what can happen for you when things appear to be down. :)

  • http://www.business-opportunities.biz Dane

    Its funny how many of us came to this profession by way of another bizop or franchise.

  • http://www.JoelLibava.com Joel Libava

    True Dane..So true!
    Joel

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