Quick Interview: Joel Libava, Franchise Consultant

I recently had a chance to exchange a couple of quick questions with Joel Libava, a franchise consultant with Franchise Selection Specialists in Cleveland, Ohio.

What is a franchise consultant?

There are actually a couple different types of franchise consultants. There are those who help companies franchise their concepts. Then there are those who strategically match prospective franchise owners to opportunities in franchise ownership. I do strategic matchmaking and coaching.

How’d you get into the business?

I was in automobile franchising, got downsized, and was given the opportunity to join my late father’s franchise consulting firm, in 2001. Best decision I ever made-career wise.

What advice would you give someone looking to buy a franchise?

1. Don’t buy a franchise that has the potential to turn into a fad.

2. Don’t skimp on the most important part of the process; the research!


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