I recently had a chance to exchange a couple of quick questions with Joel Libava, a franchise consultant with Franchise Selection Specialists in Cleveland, Ohio.
What is a franchise consultant?
There are actually a couple different types of franchise consultants. There are those who help companies franchise their concepts. Then there are those who strategically match prospective franchise owners to opportunities in franchise ownership. I do strategic matchmaking and coaching.
How’d you get into the business?
I was in automobile franchising, got downsized, and was given the opportunity to join my late father’s franchise consulting firm, in 2001. Best decision I ever made-career wise.
What advice would you give someone looking to buy a franchise?
1. Don’t buy a franchise that has the potential to turn into a fad.
2. Don’t skimp on the most important part of the process; the research!
cassy on September 23rd, 2008 at 3:55 am
Good Article with good advice, many thanks.
Joel Libava on September 23rd, 2008 at 7:38 am
Dane,
Thank you for the shout-out!
Joel Libava
Angela on September 23rd, 2008 at 2:26 pm
Joel’s answer to the second question is a great example of what can happen for you when things appear to be down. :)
Dane on September 23rd, 2008 at 4:04 pm
Its funny how many of us came to this profession by way of another bizop or franchise.
Joel Libava on September 25th, 2008 at 6:24 am
True Dane..So true!
Joel