This is from best-selling E-Myth author Michael Gerber’s Dreaming Room workshop at the Inc. 5000 conference.
Here’s what’s stupid, Gerber says. “You say you want to be your own boss. But why do you want to work for a stupid boss? You have to transform the world with your business.”
Write this down, he says: “I have a dream, I have a vision, I have a purpose, I have a mission.” The dream is the outcome or result. The vision is the method. The purpose is the great “who” - you’re doing this for someone, to transform their life. The mission is the how, the tactical mission.
Some other Gerber nuggets:
- What a successful company does is turn a commodity into a product (Starbucks, FedEx, McDonald’s)
- How do you make your company the coin of the realm (FedEx it; I need a Starbucks)?
- It’s not about brilliant ideas, it’s about looking at obvious things a little differently.
- Most small businesses are already out of business and they don’t even know it.
Photo by Michael Gerber.
100kjob on September 24th, 2008 at 10:36 pm
This is the best nugget…”It’s not about brilliant ideas, it’s about looking at obvious things a little differently.”
cassy on September 27th, 2008 at 8:40 pm
Here’s what’s stupid, Gerber says. “You say you want to be your own boss. But why do you want to work for a stupid boss? You have to transform the world with your business.”