If the first thing your customers are going to recognize would be a name, then you’d want a franchise with something that anyone could remember. Bad Ass Coffee feels the same way.
Anyone in the market for a coffee shop which has a rich story behind it, and a great name might find themselves attracted to the Bad Ass Coffee of Hawaii franchise. Granted, the headquarters for this business is in Salt Lake City, Utah, the meaning and style of this business goes back to the islands.
Pointing back to Kona, Hawaii, the donkeys which carried the coffee beans up and down the mountain side were often refered to as “Bad Ass Ones”. As they bellowed, the sound would carry through the mountains and could easily be heard by the people of Kona. Giving props where it is due, Bad Ass Coffee was so named.
This gourmet coffee business was established in 1989, giving them almost 20 years experience in the coffee business. They are currently looking for some new franchisees. The initial investment is $50,000 with a total investment that can reach up to $200,000. They also require the individual to have a net worth of $500,000.
Bad Ass Coffee offers a variety of support and training which includes:
- Assistance with site selection
- Five day training at their headquarters
- Grand opening assistance
- Telephone consultation support
- Advertising and promotional materials
- Guidance in store design
- Operations/Training manual