Your Website Customer-Friendly?

September 25, 2008 by Rich | 2 Comments
In Customer Service, Internet, Strategy


College Startup:

I find that the overall structure of a vendor’s website has a lot to do with whether I buy the product or not.

Chances are, you’ve bought something online yourself. Have you ever noticed how a simple flaw in a website prevents you from buying? For example, bad navigation won’t help you get to the information you need.

Or an amateurish-looking design makes you think twice before putting your trust in the vendor. As an entrepreneur yourself, it’s entirely possible that you also make these mistakes - and it’s best to nip them in the bud.

    • Make sure that your design isn’t cluttered.

    • Your website design should include an “about” page, a contact page, as well as an FAQ.

    • All your links should be easily understood.

    • Make sure everything is at most a couple of clicks away.

    • Check if most browsers support your site design.

Photo by sciucaness.

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Comments

  • cassy on September 25th, 2008 at 7:16 pm

    I’ve been a data mining for 2 years, and one of my boss required is to get the email address of the manager or director etc… and what I notice some websites only put Contact Info link not the contact email address itself and the contact person, I hope some websites will put also contact email address and contact person because some customers wanted to email the manager or the director itself (for personal matters) rather than a Contact Link.

  • Lennot on September 26th, 2008 at 12:18 am

    That’s true. It’s not nice to write a message not knowing even receiver’s name.

    I believe web usability consulting can be lucrative business for young professionals requiring relatively small overhead. There are also many niches under web usability.

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