I find that the overall structure of a vendor’s website has a lot to do with whether I buy the product or not.
Chances are, you’ve bought something online yourself. Have you ever noticed how a simple flaw in a website prevents you from buying? For example, bad navigation won’t help you get to the information you need.
Or an amateurish-looking design makes you think twice before putting your trust in the vendor. As an entrepreneur yourself, it’s entirely possible that you also make these mistakes - and it’s best to nip them in the bud.
• Make sure that your design isn’t cluttered.
• Your website design should include an “about” page, a contact page, as well as an FAQ.
• All your links should be easily understood.
• Make sure everything is at most a couple of clicks away.
• Check if most browsers support your site design.
Photo by sciucaness.
cassy on September 25th, 2008 at 7:16 pm
I’ve been a data mining for 2 years, and one of my boss required is to get the email address of the manager or director etc… and what I notice some websites only put Contact Info link not the contact email address itself and the contact person, I hope some websites will put also contact email address and contact person because some customers wanted to email the manager or the director itself (for personal matters) rather than a Contact Link.
Lennot on September 26th, 2008 at 12:18 am
That’s true. It’s not nice to write a message not knowing even receiver’s name.
I believe web usability consulting can be lucrative business for young professionals requiring relatively small overhead. There are also many niches under web usability.