IHG Brings Hotel Indigo® Brand To Central America

Focus on Travel News:

IHG (InterContinental Hotels Group), the world’s largest hotel group by number of rooms, announced the introduction of the first Hotel Indigo property in Central America.

The property is expected to open in the first quarter of 2009 in the metropolitan city of San Jose, the capital and largest city of Costa Rica.

Originally announced in February 2007 as the Holiday Inn Express San Jose Forum, the project was modified to become a Hotel Indigo, following the success of the brand in North America including Canada and Mexico.

“We are very excited to bring the first Hotel Indigo to Central America, together with our franchisee Prime Holding,” said Alvaro Diago, area president, Latin America, IHG. “The brand’s retail-inspired concept fits the evolving perception of today’s modern-day travelers and brings a totally fresh, new and competitive brand into this market. Hotel Indigo emphasizes creative design while it absorbs a city’s local flair, and its service philosophy perfectly ties into the cultures of many Latin America countries.”

Boutique hotels, known for their intimate, luxurious environments in addition to personalized accommodations and services, have gained increasing popularity. As the industry’s first branded boutique hotel, Hotel Indigo artfully combines the conveniences and consistencies of a brand hotel with the design cache and service personality of a boutique at an attractive price.

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