Chicago-based ElementBars.com aims to give users a simple, step-by-step process for designing their own energy bars from scratch.
Using the site’s drag-and-drop interface, customers begin by selecting a chewy, oaty, crispy or datey “core” that defines the bar’s texture and base. They can then add nuts, fruits and sweets as well as protein, fibre, Omega-3 and vitamin boosts. The site warns users if they have selected incompatible ingredients, and it will even recommend a mix for users who answer a few lifestyle-oriented questions.
Meanwhile, a Nutrition Facts box is updated each step of the way to reflect the user’s current selections. Once the customer’s order is complete, Element Bars will hand-make and deliver them in about a week; pricing is USD 3 per bar, with a minimum order of one box of 12 bars.
After trying their bars, users can rate and comment on their creations, as well as sharing them with their friends for voting or further customization. Popular bars are sold for a discounted price of USD 2.50 per bar.
For corporate buyers, co-branding opportunities are available, Element Bars says. There’s nothing we love more than seeing a good idea spread, and that includes virtually anything in the realm of customization.
Photo by ElementBars.com.
Niche Biz: Custom Energy Bars
October 8, 2008 by Rich | 1 Comment
In Health, Internet, Niche
Ben on October 8th, 2008 at 1:40 pm
I tried their bars and I was not very impressed. I feel like they don’t offer anything that I could not get in stores. The selection is extremely limited and I don’t think the quiz is fun or relevant to nutrition. Springwise back in January recommended You Bars (www.youbars.com). This company is another customized nutrition bar company but they have a much greater selection of ingredients and their website is much more professional and less gimmicky.