U.S. Armed Services Members Receive Elite Treatment With Choice Privileges

Franchising.com:

Go for Gold! Choice Hotels International, Inc. is proud to announce a new permanent Armed Services program as part of its Choice Privileges rewards program. Effective immediately, active duty or reserve military members, retired military, National Guard, U.S. Coast Guard, as well as eligible spouses and dependents can join the Choice Privileges rewards program at the Elite Gold level, a level that normally requires 10 hotel nights per year.*

“This program is our way of giving back to a distinguished group of men and women that has given so much to its country,” said Greg Brown, vice president of Choice Privileges for Choice Hotels. “We’re very proud to be able to offer the new Armed Services program with the Elite Gold membership and all the special benefits that go along with it.”

As part of the new Armed Services Choice Privileges program, members receive a 10 percent point bonus on qualifying stays at over 5,000 locations across all ten Choice Hotels brands, exclusive Elite customer service and reservations phone numbers, and exclusive Elite member offers.

“Choice Hotels International is delighted to go this extra mile to honor all of the current and past service people who have done so much for each of us,” said Mary Sarkis, regional vice president of marketing programs for Choice Hotels. Read more.


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