Market Watch:
Mothers Work, Inc., the world’s leading maternity apparel retailer, today announced its planned expansion into six key markets in the Middle East with its first international franchise agreement with Multi Trend,
a member of the Al-Homaizi Group, to introduce its Destination Maternity(R), Motherhood Maternity(R), A Pea in the Pod(R), and Edamame The Maternity Spa(R) brands into the Middle East. The first Mothers Work branded retail locations in the Middle East are expected to open during 2009.
Under the multi-year franchise agreement, Mothers Work has granted to Multi Trend and its local subsidiaries the exclusive rights to operate branded retail locations and market merchandise under the Company’s Destination Maternity(R), Motherhood Maternity(R), A Pea in the Pod(R), and Edamame The Maternity Spa(R) brands in six key markets in the Middle East: the United Arab Emirates, Saudi Arabia, Kuwait, Qatar, Bahrain and Oman. Multi Trend will exclusively purchase merchandise from Mothers Work or suppliers designated by Mothers Work. Additional terms of the agreement were not disclosed.
Logo from Mothers Work Inc.