A whopping 94% of moms rely on other moms during a purchasing decision. So, it comes as no surprise to learn that mom bloggers can have a powerful impact on your online marketing campaign.
• 96% of Moms value recommendations they find on Mom Blogs
• Over 78% of Mom Bloggers now review products and services
• More than 60% of Mom Bloggers consider making money important and want more connectivity with companies
• 37% of Mom Bloggers have been contacted as resources for the pressDid you see that last number? Kind of small considering how powerful moms are. There’s clearly an opportunity for you to go in there and snag some good mom blog coverage.
Need tips on how to approach bloggers?
• Send them a friendly, personalized email. Do not mass email.
• Ask permission to send them a sample of your product or free trial of your service. Do not send unsolicited!
• Offer them something to give away to their readers
• Be accessible to answer questions
• Be cordial even when you get a bad review. It’s ok to comment and defend your product (politely!). But it’s even better to take their criticism to heart and make your product or service better.Photo by wagg66.
cassy on October 24th, 2008 at 9:46 pm
Good article and tips for mom out there who wanted to work as a blogger.
Jaclyn on October 25th, 2008 at 11:00 am
I strongly agree that moms advice and opinions are worth a lot. Since i’ve become a mom i look a lot to other mothers around me and even when i shop i look for thing’s that have already been tried out by mom’s and are proved to work…when a mom reccomends something to me that to me means that they’ve already been where i’m about to go and know already what works and what doesn’t this way they save me a lot of trial and error that i don’t alway’s have time for with such a little one in tow.
Amber on January 5th, 2009 at 1:20 pm
I somehow over looked that facet of blogging when I first started in 2004 - I was a new mom, but at the time I needed an outlet for myself to feel like “me”, not just a frazzled mom persona . My blog is culinary themed. I kept with my blog and it is going strong.
In 2007 I started to immerse myself in the “mom’s who blog” culture on the web. I found allot of moms, support and networking opportunities. 2008 was a big year and I was involved in allot of parenting geared reviews.
My twitter following exploded and I started to realize the power of social networking and how great content plus PR relates to successful blogging.
I had always done private beta / alpha reviews for marketing research - but never made my reviews publically available - but when the opportunity presented itself, I rolled with it. Turns out I love to review!
PR is not only great for advertising products to an audience - it empowers moms to have a voice, and to reach out to the world-at-large. This can be very hard sometimes for new moms - they can feel overwhelmed and awkward.