XanGo, Direct Selling Provide Answers In Economic Downturn

Market Watch:

The news appears grim. 9.5 million jobless. 84,000 jobs cut in September alone. A five-year unemployment rate high of 6.1 percent. And yet, as virtually every job category is making cuts, at worst, or being extremely cautious, at best, direct selling and XanGo, LLC, are thriving. In fact, so much so, that XanGo recently hit its 1 millionth distributor.

“In what many may see as a void of options in this economy, there is a very real and lucrative opportunity, and that opportunity is direct selling,” said XanGo Chief Executive Officer Robert S. Conlee. “If you believe in the product and are prepared to work hard, you will succeed. I’ve seen it time and again. As a matter of fact, we’ve seen it 1 million times at XanGo.”

An estimated 15 million Americans participate in direct selling totaling more than $30 billion in sales, according to the Direct Selling Association (DSA), where the majority are independent business people or “micro-entrepreneurs” who sell the products or services of a company they choose to represent. The wellness product category, in particular, has been experiencing gains as reflected in the latest full-year sales results.

Logo from XanGo.

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