Marketing A Franchise During Tough Times


Some franchisors are using some major creative incentives to bring new franchise owners on board. Could the lousy economy be to blame? {Let’s blame something..or somebody!}

Those of you who subscribe to this blog know how much my franchise consulting firm has been hurt by the recession. I am seeing 60% less franchise candidates than normal, and even though I am optimistic about the future, I just don’t know when the future will become the present….

Sometimes, one has to ride things out. That is what I am doing, although my family might disagree. I am accepting some paid blogging/writing assignments, and I am helping some young franchise companies with their marketing efforts. Here.

{If you are a franchisor… read on.

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One response to “Marketing A Franchise During Tough Times”

  1. Great article; Appreciate the insight!