Business Link:
Franchising your business isn’t about selling franchises and then forgetting about them. You have a continuing relationship with your franchisees.
As part of this, you must provide the support detailed in the franchise agreement. This can include:
· helping them set up their franchise initially
· providing training in how to run the business
· running national promotional campaigns to increase sales
· helping them manage their business effectively
· innovating to keep your product or service ahead of the competitionDoing all this isn’t just a matter of fulfilling your contractual obligations. By supporting franchisees, you help them succeed – and increase the fees you receive.
Although it isn’t included in the agreement, you also have a role to play in motivating franchisees. New franchisees can find the early months difficult and may become discouraged. Successful franchisees may reach their own comfort level and stop trying so hard to increase sales. Again, by motivating them you help yourself.
