Marketing Ideas For The Ho-Ho-Ho-lidays!
I’m not a big fan of Christmas and Year-end Holiday cards. They are not only expensive, but boring and predictable.
Every year I look for creative marketing ideas that won’t break the bank, but will break through the clutter that my poor clients are dealing with.
This year, I thought it would be fun to share some of the creative ideas I’ve found along the way.
1. Dress up your website or blog logo like Google.
2. Try Personalizing or Customizing.
3. Meet Your customers half-way.
4. Create a Video Card on your site or on YouTube.
5. Give your best customers a digital picture frame loaded with images of the team that usually services them.
6. Create 12-days of “your product”.
7. Write a free (industry specific) downloadable Holiday Survival guide for your customers.
8. Write your own “Holiday Story.”
9. Create a real-life or a digital “Holiday Tree” decorated with your organization’s features and benefits.
10. Commission a special holiday greeting.
Photo by trohaa.
Jaclyn on November 12th, 2008 3:36 pm
As much as i dislike spending the money on the x-mas cards as well as filling them out and buying the stamps to send them out…i still feel it is a great way to keep in touch with friends and family (especially those you don’t talk to or see all the time) and i have to admit that i love receiving the cards as well…in fact when i don’t receive a card from people who normally send me one…i feel very left out. and from what i hear from friends and family they love receiving them just as much!
cassy on November 13th, 2008 2:55 am
I have a friend who have a small business. Every Christmas, she makes a simple calendars for her customers. In the calendar, she print her business and because of this she also got other customers who have read her calendar.
Emma on November 19th, 2008 6:22 am
Hey, I love your ideas here! The 12 days of your product is really cool. I also don’t do much in the way of xmas cards, but understand how vital they can be when communicating with customers.
Cassy, I love your calender idea – how simple yet effective.
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