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Started in 1998 as a small online retailer of children’s and baby toys, Genius Babies has grown into a national supplier of developmental and educational toys. Over the past ten years, they have been featured in Forbes, Entrepreneur Magazine and the New York Times for their high-quality, innovative products, unique web site, excellent customer service and ability to handle special orders.

When Genius Babies began 10 years ago, the market was overflowing with mindless and cheap toys that would hold a toddler’s attention briefly before becoming junk. The creative team behind Genius Babies saw a unique opportunity to step in and fill a void with smart, educational children and toddler toys that would stimulate kids as well as entertain them. Genius Babies made an effort to carefully review every toy they might carry to ensure it met their stringent standards. Genius Babies offers the latest and best developmental toys from top brand name manufacturers including Baby Einstein, Manhattan Baby, Lamaze, and International Playthings. Having transferred their passion for smart baby toys and baby gifts into a successful online business, Genius Babies is now advising many new moms on how to follow their lead. In fact, Genius Babies has created their own personal line of educational baby toys, including many fun and whimsical games, developmental toys, and toy sets.

Imitation may be the sincerest form of flattery and Genius Babies has no shortage of candidates to join their quest to deliver smart, creative children’s toys that challenge and motivate kids of all ages. When first launched Genius Babies was inundated with compliments and praise from mothers all over who were thrilled to find a baby toy retailer that focused on development rather than temporary gratification. Genius Babies has also become a beacon of advice for other mom’s looking to get their start in ecommerce baby toy retailing.

Logo from Genius Babies.

 

Originally posted by Angela Shupe on November 12, 2008 in Ideas.

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