Business Wire:
The third and final round of Cold Stone Creamery’s interactive iMix America contest is now underway, and the remaining 20 finalists are polishing their social networking skills as they continue to promote their ice cream creations and secure a win for the $30,000 in prizes.
With all votes wiped clean at the end of each elimination bracket, only 20 of the most tech-savvy competitors out of 125 have advanced to the finals. Combining their zeal for technology and one-of-a-kind ice cream Creations, the remaining finalist will have 46 days to secure the lead position in the iMix America contest. With the contest ending at midnight on Dec. 31, one person, through social networking, word-of-mouth and local marketing tactics, will earn the grand prize.
In February of this year, the iMix America contest launched with 9,000 applicants all hoping to win the grand prize. The chosen participants partnered with a local Cold Stone Creamery store to create their own ice cream Creation. Using their social networks, these Generation Y contestants promoted their concoctions with friends all across the country. As the competition heats up, so does the contestants’ enthusiasm for collecting votes. In fact, in round two, with only 125 contestants in the running, there were actually more votes generated, 5,696 to be exact, versus round one with about 300 contestants and 5,396 votes.