America’s renowned underwear company Jockey has just launched its expanded line of activewear in Canada, two years ahead of schedule.
Direct sales associates will sell Jockey Person to Person casual wear, also known as “ath-leisure wear,” through home-based businesses or “home parties” — a sales method similar to the 1950s-era Tupperware parties where hosts are rewarded a percentage of the sales and a discount on products.
The Jockey division was not expected to move into Canada for another two years. But the timing was almost serendipitous given that Weekenders, another direct sales company specializing in women’s apparel, went out of business in July. Weekenders Canada former president Lia Keeping seized the opportunity when an army of home sales associates became suddenly unemployed.
The Canadian Jockey Person to Person division officially opened Oct. 1.
Logo from Jockey Person to Person.