As the economic crisis grows, Americans are paying less attention to new product launches, posing a serious challenge for emerging businesses, according to a recent survey.
Of 1,000 consumers polled in September, 69 percent could not recall a single product launch this year. About 22 percent said they remembered when the Wii Fit hit the market, while 16 percent remembered the iPod Touch.
The survey was conducted by Mintel International and IRI, two research firms based in Chicago, along with Schneider Associates, a Boston PR firm.
Lynn Dornblaser, Mintel’s trend insight director, blamed the decline in interest on the souring economy.
Photo by PieterMusterd.
Matt @ Permanent Fitness on November 20th, 2008 at 9:32 am
Maybe they just do not know that the products are new. Our brains do not focus on what is being launched and when.
I bet everyone knows iPhone and that it’s new, but a question on what was launched does not bring the anwser to our minds.
cassy on November 21st, 2008 at 8:07 am
Most of the country today experience global economy and thats maybe people dont interisted on what is the new product in the market ,Because whats importand to them is to earn for leaving a good life.
cassy on January 3rd, 2009 at 2:18 am
unnoticed coz people now are having some important priority wich is food and laxury, that is why they dont think of what the new product in the market!