Woman Turns Passion Into Home Biz
When Sam Schoeler’s husband died two years ago, her life changed in more ways than she could imagine.
She began planning a new career that reflects her love of fairy tales and folklore, something that has fascinated her from the time she was a small child.
“Planning for this, making prototypes, and writing stories helped me to rediscover my creativity. I’ve always loved sewing. I began making doll clothes when I was 8.”
When Schoeler did a craft show several months after her husband’s death, a local business owner, Sue Loftus of White Street Gallery, saw Schoeler’s dolls and asked if she could have some for her shop.
“I thought I’d try to make a pirate fairy, and I began to think about what might cause a fairy to become a pirate,” Schoeler said. “A story began to form in my mind, and then a light bulb went on. That’s when I knew I needed to write a book to go with my dolls. It gives them personalities.”
“I really truly believe that this is going to work,” Schoeler said. “It just feels right. I see myself over the years creating a whole new world. It will depend on my imagination as to how big this fairyland will get.”
Photo by Ginger Brashinger.
SEO Software on November 24th, 2008 2:12 pm
Sam (and all you women entrepreneurs!) should check out startupprincess.com – it’s a really terrific online community
Cassy on November 24th, 2008 10:24 pm
I really like this kind of life story, very inspiring! I know how it felt to lost our love ones and its not easy. But Sam is very brave to handle it!
Her dedication and creativity brings her to success.
We can really know when good things and good opportunities will come our way.
Jaclyn on November 25th, 2008 7:57 am
While this is a bit of a unconventional method and idea of starting a business, i think Sam will have great success! There is suprisingly a lot of people out there that share her same passion about fairy’s and folklore…i am one of them and know of a few dozens others. That era is actually coming back quite rapidly and the more you look into it, there is a whole religion that deals with folklore and fairy’s and that sort of thing…i think she’ll do great creating a whole new world of doll’s and their corresponding book’s!
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