Unlike other meal-assembly operations, Mr. Food no-fuss Meals benefits from having a familiar name.
Decades before the company launched the meal-assembly business in 2004, Americans got to know Mr. Foodâ€”a.k.a. Art Ginsburgâ€”from his regular televised morning and evening appearances. Mr. Foodâ€™s chipper and encouraging approach to cooking and signature, â€œOoh, itâ€™s so good!â€ expression have made him popular. His television programs, which began airing 30 years ago, form the core of the business, but Ginsburg has also penned 48 Mr. Food cookbooks.
â€œWe have a nice advantage in the marketplace,â€ says Howard Rosenthal, the companyâ€™s CEO. â€œWe have a brand. Mr. Food is nationally recognized, locally embraced.â€