Burger King Europe GmbH, a subsidiary of Burger King Corp., announced today the opening of the first BURGER KING(R) restaurant in the Czech Republic. This new market entry is an important step to accomplish the company’s Central and Eastern European expansion strategy. The BURGER KING(R) brand now operates restaurants in Hungary, Poland, Bulgaria, Romania and the Czech Republic.
Commenting on the market entry, Peter Robinson, president of Burger King Europe GmbH, said: “We are very pleased to announce our further expansion in Central Europe. It is part of our overall growth plan to increase our presence in both the existing European BURGER KING(R) markets and in strategic new ones. The expertise of our franchise partners in Central and Eastern Europe is crucial for the successful development of the BURGER KING(R) brand. We look forward to continued collaboration with these franchisees and to the entry into further new markets in the region.”
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