Texas Pair Plunge Spoon Into Paciugo’s Franchise

IndUS Business Journal:

Many Indian Americans in the food business are bringing foreign flavors to the United States. Vinay Parikh and Gautum Moorjani are no different – except they are bringing a taste of Italy, not their native India.

Parikh and Moorjani are franchisees of Paciugo, a Dallas-based chain that sells gelato. Gelato is authentic Italian ice cream that is richer in taste and has a smoother texture than conventional ice cream.

Parikh and Moorjani partnered in opening a Paciugo franchise location in Allen, Texas in August. Both are first time franchisees and technology veterans who migrated to Paciugo saying they were excited by a concept that caters to excited customers who are satisfied with their purchase. They also profess to being excited about bringing a food such as gelato to the United States, where it is a relatively new concept.

“The product pretty much sells itself – especially the flavor of the product and how fresh the ingredients are,” said Parikh. “As soon as the customer tries the gelato out they become very loyal customers.”

“Here is something unique that stands for itself – that speaks for itself,” added Moorjani. “It builds loyal customers. There is nothing comparable.”