UK Based Nursery Retail Franchise Continues International Expansion

Franchise International:

Mamas Papas, a UK based nursery retail chain, has signed a franchise agreement to expand in Singapore and Hong Kong. ImaginAsia Group Pte Ltd has signed the franchise agreement with Mamas Papas and will open 12 stores in Singapore and Hong Kong over a five year period.

Richard Faulkner, Mamas Papas’ Deputy Chief Executive, commented on the global reach of the brand: “ImaginAsia is similar to Mamas Papas in that it is part of a successful family owned business that strives to achieve the same values. The store openings in Singapore and Hong Kong fulfil a strategic opportunity for Mamas Papas, as this opens the doorway for our brand to achieve visibility in this important part of the world.”

Ann Leong, Chief Executive Officer of ImaginAsia Group Pte Ltd, said: “We have realised for some time that an opportunity existed for the designer nursery market in these territories and we are delighted to have the opportunity to satisfy that demand by launching a structured programme of Mamas Papas stores.

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