Direct selling FMCG company Amway India, has forayed into e-commerce with the launch of its website www.amway.in. The portal is a strategic lever to deliver on Amway’s objective of crossing Rs 3,000 crore in revenue by 2010. It is further aimed at leveraging the online medium to further expand the company’s existing distribution network across 5,00,000 Amway Business Owners, while also providing consumers in semi urban areas with direct access to Amway’s expanding product range.
“Having grown from Rs 91 crores to Rs 800 crores in under ten years, we are now poised for further growth and expansion, and need to reach out to a wider consumer-base. We believe, our enhanced presence on the internet has the capacity to fuel this growth,â€ Bill Pinckney, MD and CEO, Amway India said.
The new URL www.amway.in would provide Amway Business Owners (ABO’s) with a round the clock single touch point making it possible for them to access information about their business and place orders any time. The user-friendly website would have extended features for Amway Business Owner’s & facilitate easy ordering.
Logo from Amway India.