The Best Biz Books of 2008 - Sway: The Irresistible Pull of Irrational Behavior
The pioneering work of Nobel Prize-winning economists Daniel Kahneman and Amos Tversky has led to a number of books that consider rational and irrational behavior in a new light.
The Brafman brothers tell the story of irrational behavior in business and life and how we can combat it with sharp anecdotes and a light touch. Don’t be swayed from the irresistible pull of the bookstore to check it out.
Photo by Doubleday.
Jaclyn on December 16th, 2008 3:08 pm
that sounds like a very interesting book. it makes sense to look at irrational and rational behavior in the home world but especially in the business world.
cassy on December 16th, 2008 4:36 pm
i like to read this books, coz i find it very interesting to read, specially the the person who made this book is the nobel prize winner Daniel Kahneman.
home based business on December 16th, 2008 9:24 pm
auto pilot is not the intelligent or intentional way to live but it is constantly seducing the most efficient minds.
Going with the flow in general though, isn’t as clear a path as 10 years ago, where is the flow going is becoming a more difficult questions to answer/
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