Fast Company:

The pioneering work of Nobel Prize-winning economists Daniel Kahneman and Amos Tversky has led to a number of books that consider rational and irrational behavior in a new light.

The Brafman brothers tell the story of irrational behavior in business and life and how we can combat it with sharp anecdotes and a light touch. Don’t be swayed from the irresistible pull of the bookstore to check it out.

Photo by Doubleday.

Originally posted by Rich Whittle on December 16, 2008 in Books.

StumbleUpon


Related Posts