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The Best Biz Books of 2008 – Sway: The Irresistible Pull of Irrational Behavior

By on December 16, 2008 in Books


Fast Company:

The pioneering work of Nobel Prize-winning economists Daniel Kahneman and Amos Tversky has led to a number of books that consider rational and irrational behavior in a new light.

The Brafman brothers tell the story of irrational behavior in business and life and how we can combat it with sharp anecdotes and a light touch. Don’t be swayed from the irresistible pull of the bookstore to check it out.

Photo by Doubleday.

advice books psychology

Rich Whittle has added 6,226 posts to Business Opportunities Weblog.

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  • Jaclyn

    that sounds like a very interesting book. it makes sense to look at irrational and rational behavior in the home world but especially in the business world.

  • cassy

    i like to read this books, coz i find it very interesting to read, specially the the person who made this book is the nobel prize winner Daniel Kahneman.

  • http://www.createliberty.com home based business

    auto pilot is not the intelligent or intentional way to live but it is constantly seducing the most efficient minds.
    Going with the flow in general though, isn’t as clear a path as 10 years ago, where is the flow going is becoming a more difficult questions to answer/

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