The Best Biz Books of 2008 – Sway: The Irresistible Pull of Irrational Behavior


Fast Company:

The pioneering work of Nobel Prize-winning economists Daniel Kahneman and Amos Tversky has led to a number of books that consider rational and irrational behavior in a new light.

The Brafman brothers tell the story of irrational behavior in business and life and how we can combat it with sharp anecdotes and a light touch. Don’t be swayed from the irresistible pull of the bookstore to check it out.

Photo by Doubleday.


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