Hi! I'm Dane Carlson, and welcome to the Business Opportunities Weblog. I've been publishing this website, by myself, and sometimes with the help of others for over twelve years now. You'll notice two things about this site right away:
For some holiday revelers, bringing home the perfect Christmas tree is a cherished tradition, right down to strapping the green behemoth to the family sedan and hauling it through the front door.
But for others, it’s a task better left to the UPS guy.
As tradition-defying as it may seem, buying a fresh-cut tree online for home delivery has become the way to go for a new generation of shoppers. In recent years, a number of companies have entered the trees-by-mail marketplace, from mom-and-pop tree farms to big-box retailers — Home Depot — that partner with tree growers.
It still makes up a small slice of the market: The National Christmas Tree Association, based in Chesterfield, Mo., estimates that 4% of the 28.6 million fresh-cut trees purchased in 2006 were sold online. But that figure represents more than 1.1 million trees.
Mail-order retailers often offer harder-to-find or regional varieties of trees, giving customers a choice beyond the Fraser Firs and Balsams you’ll see on most tree lots. Plus, retailers tout the fact that a tree delivered by mail may actually be livelier and healthier than one that’s been cut as early as October for lot sales.
Photo by kirbyrds.