One Mom Is ‘Sitting On A Whole Lot Of Diapers’

By Angela Shupe on December 18, 2008 in News

Dani Tobey figures she did a good thing by cashing in her 401(k) last year to invest in something that, well, wouldn’t go down the toilet.

“Now, instead of sitting on a little bit of money, I’m sitting on a whole lot of diapers,” she says.
Tobey, 34, has a garage full of about 10,000 cloth diapers – pinless, colorful, not-your-mother’s-generation diapers.
Last year, her husband, a mechanic, got booted out of his “boy clubhouse” garage behind their Old Colorado City home to make way for her Baby Cotton Bottoms (babycottonbottoms.com), a retail and Internet business.
“It is kind of recession proof, because people have to buy diapers,” says Tobey, who has a master’s degree in math. “People turn to cloth diapers to save money.”