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The Best Biz Books of 2008 – Buying In

December 18, 2008 by Rich Whittle | 3 Comments


Fast Company:

Our consumerist society is awash in marketing, and no one has thought more critically and intelligently about it than Rob Walker.

Buying In chronicles the shift to what he calls “murketing,” or marketing that’s parading as not-marketing, and tells compelling stories of the 21st Century’s most deft purveyors of it.

This is one of the few “business” books where the ideas that hold the stories together are as captivating as the stories themselves.

Photo by Random House.

In Books | 3 Comments

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Comments

  • cassy on December 19th, 2008 12:19 am

    i love to have that book and read it, coz i am interesting on how to run a small business and make it profitable income.

  • cassy on December 19th, 2008 12:22 am

    thats is a great book for business, where can people buy it? how much that book is?

  • Jaclyn on December 19th, 2008 6:47 pm

    That does sound like a great book for new business’ owners and even those who have been in business for year’s.

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