Twitter Makes Dell $1 Million In Revenue
Everyone loves talking about Twitter’s business model — because there isn’t one yet, and they’ll keep talking about it until there is one.
But it’s becoming more clear that while a business model is of course important, Twitter is perhaps the perfect example of a company that can afford to take its time in finding the one that is perfect for it.
That’s because other businesses are building so much on top of the micro-messaging service and using it for their own services.
Less altruistically, some businesses have discovered that Twitter is an effective way of communicating with consumers.
Dell says Twitter has produced $1 million in revenue over the past year and a half through sale alerts. People who sign up to follow Dell on Twitter receive messages when discounted products are available the company’s Home Outlet Store. They can click over to purchase the product or forward the information to others.
Photo by Twitter.
Matt | Small Biz Bee on December 19th, 2008 1:17 pm
I think big business is just seeing the tip of the iceberg as far as what Twitter can do for them. They’re beginning to see Twitter as a very targeted and unique sales channel, and once they get good at it this $1,000,000 by Dell will seem like small potatoes.
Matt
iip on December 19th, 2008 6:14 pm
this is just the beginning. Dell gets benefit of innovation. after a time, it will be back to business as usual
Heryan Tony on December 19th, 2008 9:15 pm
Thx 4 ur informations
Matt Helphrey on December 20th, 2008 11:39 am
Wow that is awesome! Does Twitter get any cut in that? They should
Kurt Henninger on December 20th, 2008 10:47 pm
Just goes to show the hidden power of communicating with Twitter. What an amazing statistic. Goes to show more businesses should use twitter as a communications platform.
Jon on December 21st, 2008 1:18 am
I would be interested in finding-out how much Dell actually spent in staff and resources ON twitter in order to make a million in revenue.
Jon
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cassy on January 2nd, 2009 11:10 pm
this is good news and congratulation to dell, and good job to twitter for making dell a good reveneu! great jog guys twitter keep it up guy!
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