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Five Ways To Succeed On The Web During A Recession

December 29, 2008 by Rich Whittle | 2 Comments


The Wall Street Journal:

Last year, consumer Internet startups sprung up left and right, looking for U.S. traffic growth and relying on the robust growth of the advertising market to make money. We enter 2009 looking down the barrel of a recession. In this environment, I predict the following trends for consumer Internet companies:

1. Consumers seek cheap thrills

2. Trading real money for virtual goods

3. Web 2.0 leaders pull further away from the pack

4. Online ad prices continue to fall, alternatives help make up some of the ground

5. Getting serious about monetizing non U.S. traffic

Photo by ilco/woodsy.

In Advice, Economy, Strategy | 2 Comments

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  • David on December 30th, 2008 10:27 am

    “5. Getting serious about monetizing non U.S. traffic”

    good to have a german weblog. i was thinking to switch to english ….

  • cassy on January 1st, 2009 7:53 pm

    thanks for this information,this is great for all of us who make a business, using the internet as a good strategy to market the products!

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