Franchise Key:
Egypt, Lebanon, United Arabs Emirates, Saudi Arabia, Syria, Jordan, Oman, Qatar, Kuwait…
All those country of the Middle East attract franchisors and they have a common denominator: their huge commercial curiosity.
Nevertheless a question is still present: How economics and commercials logics of those so various countries can be understood?
Thereby, countries of Arabian Golf had seen a dazzling progression linked to the oil boom in the seventies.
Those countries, with on a first line, Saudi Arabia, built commercial and business centers sometimes unique in the world.
Places of trade and exchange didn’t take a long time to attract all internationals brands – franchise in particular – and of which the growth rate can currently exceed 20% ! This growth may not stop here: Until 5 years, more than 13 million of m² could be commercialized in those countries…